Haircolorxperts Opens 50th Store Featuring Advanced Imaging Technology from CyberImaging

RALEIGH, N.C., (September 28, 2004) – CyberImaging, Inc., providers of advanced imaging solutions to the beauty industry, today announced a major milestone in its partnership with Haircolorxperts (HCX), a leading national franchiser of salons specializing in affordable hair color, cutting and styling services. HCX has deployed CyberImaging as a cost-effective marketing and branding tool in 50 locations nationwide and most recently in Raleigh’s Cameron Village. The company has plans to open more than 5,000 North American salons by the end of 2010.

CyberImaging is an innovative digital imaging process, which makes it possible for clients to preview new hairstyles and colors in a virtual environment. Proprietary imaging techniques are used to create photo quality images of the client with new styles and colors prior to the service. HCX is deploying CyberImaging in all of its locations as a cost-effective marketing program that has been proven to generate revenue and provide value to its clients immediately.

“Imaging technology has become an integral part of our franchise and has proven to be one of the key drivers behind our growth,” said Craig Fleming, president and chief executive officer for HCX. “The solution differentiates our franchise from other salons and gives our owners a tool to increase new business and color sales. Imaging isn’t just about portraying a high-tech feel for our salons; it’s a real marketing tool that has been very effective.”

HCX salons are upscale, modern facilities that offer a menu of hair-color services. Each salon deploys imaging technology from CyberImaging to increase new business, retain existing clients and inject a high-tech feel into the salon.

“We give HCX the ability to offer its clients a realistic and compelling preview of new hairstyles and color variations,” said Hal Wilson, president of CyberImaging. “With hair color being the fastest growing category in the hair and cosmetics industry, this partnership should prove beneficial for both companies. But in all reality the customer is the one who really wins, as they get to enjoy the opportunity to try something new and make changes to their appearance with total confidence.”

The latest version of CyberImaging, which was previewed this Spring at the International Beauty Show in New York, boasts several enhancements designed to improve the product’s usability and functionality. CyberImaging now allows stylists to promote and associate retail products such as hair color or shampoo to their client’s hairstyle simulation.

About HCX
HCX Salons International LLC is the national franchisor of Haircolorxperts® salons specializing in affordable hair color, cutting and styling services. The company provides hair colorists the opportunity to own their own salons and deliver to clients high-quality, affordable services in an upscale environment. Headquartered in Fort Lauderdale, Fla., the company plans to build a worldwide chain of salons. For more information, visit www.hcx.com.

About CyberImaging
Based in Raleigh, N.C., CyberImaging, Inc. is the market leader in providing innovative imaging solutions to the $58 billion beauty industry. The company was founded in 1996 to help salons, cosmetology schools and beauty product companies gain a competitive advantage through the use of imaging technology as a marketing tool. CyberImaging enjoys the industry’s largest customer base, with more than 700 active customers worldwide including Haircolorxperts, Philip Pelusi, Hair Club for Men/Woman and L’Oreal. To learn more about imaging technology or CyberImaging, visit www.cyber-imaging.com.

Contacts:
Ed Levens
ClearImage
(919) 863-2393 ext. 213
ed.levens@clearimagepr.com

Renee’ Simo
CyberImaging
(800) 308-4755 ext. 11
rsimo@cyber-imaging.com