Beauty Products Maker to Offer Advanced Imaging Technology in New Retail Stores

RALEIGH, N.C. (March 2, 2005) - CyberImaging, Inc., providers of advanced imaging solutions to the beauty industry, announced today that L’Oreal will use the company’s imaging technology as part of its new retail store concept. L’Oreal will deploy CyberImaging to further the company’s goal of creating a sophisticated, modern shopping environment that places a high priority on providing a positive consumer experience.

L’Oreal and its subsidiaries are establishing retail stores worldwide that offer a full range of L’Oreal products including perfumes, cosmetics and skin and hair care products. CyberImaging, which has been used successfully by L’Oreal on product and promotional tours, will be modified to serve as an attractive permanent structure within each retail store to showcase and demonstrate five retail haircolor product lines: Feria, Excellence, Preference, Experte, and ColorSpa.

“Hair care and beauty products companies are continuously looking for a differentiator or competitive edge in what has become a crowded consumer products space,” said Hal Wilson, president of CyberImaging. “L’Oreal’s retail concept combines high quality products and a sophisticated setting with leading-edge technology like CyberImaging to create a truly unique retail setting and consumer experience.”

CyberImaging is a cost-effective and appealing marketing tool that can be custom designed to promote new products, build brand awareness and increase sales in stores, at tradeshows and on promotional tours. It gives potential customers the chance to visually simulate cosmetic changes like hairstyles, hair color and highlights in real time with realistic, photo quality images.

About CyberImaging

Based in Raleigh, N.C., CyberImaging, Inc. is the market leader in providing innovative imaging solutions to the $58 billion beauty industry. The company was founded in 1996 to help salons, cosmetology schools and beauty product companies gain a competitive advantage through the use of imaging technology as a marketing tool. CyberImaging enjoys the industry’s largest customer base, with more than 700 active customers worldwide including Haircolorxperts, Philip Pelusi, JC Penney, Hair Club for Men/Woman and L’Oreal. To learn more about imaging technology or CyberImaging, visit www.cyber-imaging.com.