The Pantene Total You Tour Selects Cyber Imaging Systems

Grassroots Promotions Deploying Imaging Technology from CyberImaging to Generate Excitement and Product Awareness for Pantene Product Tour

RALEIGH, N.C. (February 9, 2005) – CyberImaging, Inc., providers of advanced imaging solutions to the beauty industry, today announced that Grassroots Promotions is deploying the company’s imaging technology as a cost-effective marketing tool on its Pantene Total You Tour in 2005. The nationwide tour will run from February to May and stop in nine U.S. cities including New York, Chicago, Philadelphia, Houston and Atlanta.

Grassroots Promotions is a full-service marketing strategy firm that specializes in the creation, planning, and implementation of targeted promotions. The firm will generate excitement and increase product awareness for Pantene by CyberImaging. CyberImaging is an innovative digital imaging process that creates realistic hairstyle and color simulations. It has garnered rave reviews for generating photo quality images that showcase potential changes in styles, hair color and highlights.

“CyberImaging has a proven history of adding excitement to special events and promotional tours,” said Rod Chappel, president and chief executive officer of Grassroots Promotions. “We are thrilled to have imaging technology associated with the Total You Tour and look forward to seeing the reaction of our client and the tour’s attendees.”

The Total You Tour was created in 1999 to educate, empower and enlighten African-American women on issues of total wellness for the mind, body and spirit. Since its inception, the Tour has visited 28 major-market cities nationwide and more than 30 historically black colleges and universities. The Tour’s program includes panel discussions that feature several distinguished African-American female celebrities, live performances by some of today’s hottest recording artists, and a host of pampering opportunities for attendees including massages, manicures and makeovers.

“We are excited to be involved with Grassroots Promotions and the Pantene Total You Tour and trust that the event’s attendees will find CyberImaging as enjoyable this year as they did last year,” said Lisa Wilson, vice president of sales and marketing for CyberImaging. “Beyond providing an exciting user experience, imaging gives the beauty products industry another outlet for building excitement and awareness for its products.”

About CyberImaging
CyberImaging is the market leader in providing innovative imaging solutions to the $58 billion hair care and cosmetics industry. Based in Raleigh, N.C., the company was founded in 1996 to help salons, cosmetology schools and beauty product companies gain a competitive advantage through the use of imaging technology as a marketing tool. The company enjoys the industry’s largest customer base, with more than 700 active customers worldwide including Haircolorxperts, Philip Pelusi, Hair Club for Men/Women and L’Oreal. To learn more about imaging technology or CyberImaging, visit www.cyber-imaging.com.