The Color Space by L'Oreal  

Technology provides new haircolor ‘try on’

RALEIGH, N.C. (August 25, 2005) - CyberImaging, Inc., providers of advanced imaging solutions to the beauty industry, today announced that L’Oreal Paris has licensed the CyberImaging technology to create the Virtual Colorist Station as part of an interactive beauty pavilion called The Color Space.

The Color Space will tour at the Ohio State Fair, Minnesota State Fair and Oklahoma State Fair this fall.

A client’s journey begins at The Color Wall to learn how to identify and choose a perfect shade. Selected colors can then be previewed using CyberImaging’s advanced technology at the Virtual Colorist Station. Clients can even print a photo of themselves in a new shade to take home.

“We are proud to have been selected by the world haircolor leader as a partner in The Color Space. Our ongoing commitment to the quality of the software and our experience with events were key considerations for L’Oreal”, said Hal Wilson president of CyberImaging.

About CyberImaging
CyberImaging provides event managers and marketing companies a unique way to promote products and increase traffic at special events and on promotional tours. This portable solution is easy to use and brings ‘stopping power’ to a typical display by boasting your company’s products or services in an intriguing and entertaining demonstration. CyberImaging allows attendees to visually simulate cosmetic changes like hairstyles, hair color, highlights or make-up in real time. The program can be customized to promote a specific product and is widely successful in captivating audiences.

A more affordable and modern approach than hiring celebrities or booth models; CyberImaging generates excitement and will have event attendees talking about your company and its products.

Contact:
Rene L. Simo
CyberImaging
(800) 308-4755
rsimo@cyber-imaging.com

Fair Dates
Ohio State Fair August 3rd – August 14th
Minnesota State Fair August 25th – September 4th
Oklahoma State Fair September 15th – September 25th

Click here to see branded portfoliosL’Oreal Selects CyberImaging for Color Space Tour.

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